Brands
N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’
Two of Nigeria’s biggest brands are teaming up for a mega opportunity
to discover new music talents across the country. The new talent hunt –
Access The Stars, sponsored by Star Lager Beer and Access Bank, will
give exceptional Nigerians the chance to be refined, and empowered to
reach superstar status in the music industry.
In addition to the fame of winning the hunt, the sponsors will give
monetary awards of up to N150 million, to the winners of the hunt which
will kick off this October.
Speaking on the initiative, Herbert Wigwe, Access Bank MD/CEO stated
that Access The Stars is borne out of the desire of both brands to
continue to connect with people through the one platform, they both have
in common which is music. “Both our brands share a long history of
creating excellent musical experiences for not just own customers, but
the wider Nigerian audience and this is us expanding on that,” he said.
Access The Stars comes from the desire of both brands to continue to
connect with people through the one platform they both have in common –
music. Access Bank and Star Lager Beer share a long history of creating
excellent music experiences for not just their consumers, but for the
wider Nigerian audience.
Star Lager Beer is a well-known name in the Nigerian music scene, with
hit concerts like Star Music – The Trek, Star Mega Jam, and famous
talent show, Star Quest which was a launchpad for the likes of Kcee, DJ
Switch and many more. With their concerts, the brand took stars around
the country and gave them the platform to entertain fans in different
cities.
Access Bank on the other hand recently made their foray fully into music
with the Born in Africa Festival (BAFEST). The much talked about
concert had a long list of top-rated stars in Nigeria’s music scene
perform at a brilliantly produced event by Livespot360. Before this
time, the bank has been a major sponsor of other concerts around the
country and is now putting its full weight behind what would most likely
be the biggest event in 2019.
Alongside the hunt for new talents, Access The Stars will also reward
fans with music performances from A-list artistes in each city the
discovery train hits. Much like the now-defunct Star Music – The Trek,
acts such as Tiwa Savage, Burna Boy, Flavour, Phyno, Olamide, Kcee, and
more will perform in different cities as Access Bank and Star Lager Beer
tour Nigeria to in search of new talents.
Hosting Access The Stars will be music superstar Dare Art Alade, with
television host and radio personality, Olive Emodi as co-host.
Choreographer and CEO Imagneto Dance Company, Kaffy, Nigerian Music
Producer, Tee-Y Mix and Nigerian Music Star, Seyi Shay will judge the
talents to be found across Nigeria.
During a press conference to announce the event, Mr. Jordi Borrut Bel,
Managing Director/CEO, Nigerian Breweries, said; “we have done this
before, but this time, we want to bring something new and more
entertaining to our consumers, where they not only enjoy good music but
get the opportunity to have their own voices and music showcased to the
rest of the world. We are really excited about this”.
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