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Twitter Loses N499.32bn in Nigeria as Ban Hits 200 Days

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Twitter has lost N499.32bn in Nigeria since its suspension by government on June 4, 2021.

On June 4, the Federal Government announced the suspension of Twitter after the social media platform deleted a tweet by the President, Major-General Muhammadu Buhari (retd.). Telecommunication companies had on June 5 blocked access to Twitter after receiving a directive from the Nigerian Communications Commission to that effect.

According to the NetBlocks Cost of Shutdown Tool, the twitter loses N104.02m ($250,600) from the economy every hour to the ban in Nigeria. It has been 4,800 hours (200 days) since the social networking site was blocked.

While giving his Independence Day speech, Buhari hinted that the ban would continue until Twitter registered in Nigeria, had a physical presence, and representation.

Recently, the Minister of State for Labour and Employment, Festus Keyamo, said Twitter had agreed to the nation’s conditions for the suspension to be lifted.

Keyamo, who is also a member of the committee set up to engage Twitter over its suspension, said, “The reason why the President took that step is to recalibrate our relationship with Twitter and not to drive them away from our country.

“That recalibration, we have started it and the president graciously added me to the committee.”

In a report, a financial planner, Kalu Aja, had said, “The Twitter ban raises a narrative about doing business in Nigeria, and it’s not a good narrative.

“Specifically, Twitter and social media allow Small and Medium-scale Enterprises and sole proprietors with zero marketing budgets but a smartphone to build and communicate a brand promise.”

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